Natural
ingredients

We use the power of positive nutrition to get 'the good stuff' into your pooches diet for a healthy mind & body, keeping those dog tails wagging.

Vet
Recommended

Approved by vets for dogs so we can give you peace of mind that you're doing right by your pooch, helping them live their best dog life.

Added
supplements

We use a wide range of natural and health focused supplements in all of our foods to help your dog live a long, fulfilled and happy life.

GOOD MOOD FOOD

We know that a healthy mind is just as important as a healthy body for our beloved dogs, but should that thinking be limited to humans?

We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour paw in paw with their physical health.
About Us

Healthy Food For Dogs

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25% off for life

3x PoochRewards points

Change, skip or cancel anytime.

Extra 5% off with code SAVER
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Find the perfect food FOR YOUR POOCH

From Dachshunds to Great Danes - every pooch is different, so take our quiz to find out which food, treats & supplements are right for your furry friend

START QUIZ

PoochRewards

Calling all pooches and mutts, it's time to join the Pack and start earning rewards for your treat jar.

  • Subscribers earn more with 3x points on every £1.
  • Earn 250 party points on your pooch’s birthday
  • Earn 500 points when you refer your pooch pals
Discover Rewards

FREE
Delivery

UK orders over £39.99 qualify for free delivery. We aim to get all UK orders to you within 1 - 2 working days.

Amazing
Reviews

Your feedback is really important to us, and helps to shape our customer service and product development.

Pets
FIRST

Pet health before profits. Our products are full of healthy, natural ingredients. No hidden nasties or junk.

PUPPY GUIDE

We know there's a lot to consider when you bring your new puppy home but you're not alone. We've put together a complete guide to get your little one off to the best start

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FEEDING Guide

Not sure how much food you should be feeding your pooch?
Try our new feeding calculator on every product page

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