20% Off + A Free Gift With Code: CUPID20

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Make ordering extraordinary

Get your dog’s favourites, bundled & delivered with a subscription. PLUS 25% off, for LIFE. No fuss, just happy tails on your timetable.

Make ordering extraordinary
5.0 out of 5 stars

Guidance, not guesswork

Looking for their perfect plate? We’re on hand to help.

  • Tell us about your dog
    1

    Tell us about your dog

    Discover your pooch's perfect plate with our 'Find Your Food' quiz.

  • Build your subscription
    2

    Build your subscription

    Make it their own with your personalised picks.

  • Enjoy 25% off, for life
    3

    Enjoy 25% off, for life

    Fewer to-dos, more savings, and bowls full to the brim - on your schedule.

Get subscription smart

Being a subscriber pays off in more ways than one...

  • 25% off, for life

    25% off, for life

    Save 25% on all subscriptions

  • 3x points

    3x points

    Earn TRIPLE PoochReward Points

  • Free gifts

    Free gifts

    Trade points for freebies

  • Flexibility

    Flexibility

    Cancel or edit on your terms

Take their lead

From picky pups to food fanatics, there’s something for every dog. Pack their subscription box with food, treats, supplements and beyond - and watch those wiggly bums in action come delivery day.

Take their lead

Let's talk numbers

As a ballpark figure, here’s what it’ll cost to keep your pooch fed (based on a mixed food diet):

  • Toy size dog illustration

    Toy

    (0 - 5 KG) £10.38 /month £0.35 /day Based on subscription
  • Small Dog Illustration

    Small

    (5 - 10 KG) £15.49 /month £0.52 /day Based on subscription
  • Medium Dog Illustration

    Medium

    (10 - 25 KG) £28.7 /month £0.96 /day Based on subscription
  • Large Dog Illustration

    Large

    (25 - 50 KG) £49.27 /month £1.64 /day Based on subscription
  • Giant Dog Illustration

    Giant Dogs

    (50 KG+) £64.45 /month £2.15 /day Based on subscription
Find Your Food
Find Your Food
Find Your Food
Find Your Food
Find Your Food
Find Your Food

Find Your Food

Get your tailored food recommendation with our find your food quiz

Start quiz

Wet Food

Flavourful, hydrating and packed with goodness - there’s something for every dog in our range of wet foods. Whether it’s to target day-to-day needs, entice fussy pups, or as a softer option for delicate mouths, we’ve got you covered.

Wet Food

Dry Food

With recipes spanning across our Wellbeing, Primal, Superfoods, Fresh, and Veterinary ranges - they’ll be spoilt for choice. Crafted with intent, filled with goodness, and bursting with flavour - who said kibble had to be boring?

Dry Food - Subscription

Essential Extras

‘Cause a little extra of the good stuff never hurt anyone. From treats and dental sticks to supplements and toys, sprinkle a bit more love into their day.

Essential Extras - Subscription

Frequently Asked Questions

Curious about our food, subscriptions, or getting started? Check out our most commonly asked questions or visit our Help Centre for more Subscription FAQ's
How does your subscription service work?

When you take out a subscription on our website you are essentially saying I'd like a recurring order of this product. You can use our handy build a box feature to add multiple items, add from a product page or add from inside your account.

Whichever way you do this, each item is its own individual subscription (even if they all come on the same dates). When changing frequencies, addresses or billing details, you now have the option to either change it per item or for every item that’s due to arrive on that same delivery date.

How do I set up a subscription?

You can either use our handy build a box feature to add multiple items, add from a product page or add from inside your account. Set the frequency you’d like and off you go! Please note when setting your initial frequency the options are limited however once set up, you can change these frequencies in your account to any amount of time your heart desires.

How do I change/cancel my subscription?

Our new account section makes managing your subscription easy to use. Log in to your subscription account and you have the choice to skip the next delivery, change the next delivery date or cancel your subscription from your dashboard.

How do I remove products from my subscription?

Tap on the edit icon next to the product you want to remove. In the product options dropdown menu, you can choose to move the item to a new order, an upcoming order or remove the product. Please note, removing an item will cancel your subscription and any upcoming deliveries of this product.

How do I edit my next subscription date?

In your account, you will see a list of active subscriptions where you can update your next payment date, set the frequency, update your payment method and change delivery address by clicking 'edit'.

To change the date of an upcoming order, find 'Next Payment Date' and click on edit. This will present you with a calendar so you can choose your new payment date. Your order will be processed on this date and delivered within our usual delivery timeframe.

How do I pay for my subscription, and when will I be charged?

When you initially set up a subscription you will choose an order frequency and provide your card details during the checkout process. For this first subscription, you will be charged then and there for that order and it will be sent to you asap. We will then securely store your details and you will not be charged again until the day before your next order is due to be sent. (Remember those frequencies you set up?) Don’t worry though we’ll email you a few days before this to let you know of an upcoming charge and delivery.

How do I update my payment details?

Head on over to your account when logged in and tap the subscription section within the account. You will see a list of active subscriptions here with the word ‘edit’ next to each. To change the billing details, find the payment and billing section, click ‘Change’. This will present you with a new window to change your billing address or card details or both.