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Current price: £18.00
Original price: £20.00
Current price: £18.00
Original price: £20.00
Current price: £0.00
This Primal dog food is made with 80% Wild Boar, Lamb, Duck, and Chicken - providing big flavour for an ancestral-style recipe. With superfoods too, it includes everything your dog needs for growth, strength, and overall health.
Grain free
High in protein
Anti-inflammatory
A bite on the wild side
An ancestral-style food for pack-leading pooches & mutts. This complete, high-protein recipe is crafted with naturally nutritious ingredients of 80% natural animal sources, and superfoods too.
80% Wild Boar, Lamb, Duck, and Chicken make this recipe unbelievably sumptuous - made with the natural ingredients nature intended. They've been carefully chosen to support lean muscle maintenance and overall vitality, with each source bringing its own nutrient profile to fuel energy, support growth, and maintain a strong, healthy body.
Other natural ingredients include:
- Pumpkin & Apple which are naturally rich in fibre and antioxidants, to support healthy digestion and promote overall gut comfort.
- Yucca with natural compounds that help reduce stool odour and support a balanced digestive system.
- Glucosamine & Chondroitin as clinically recognised compounds to help maintain cartilage health and joint flexibility.
- Prebiotics to nourish beneficial gut bacteria, supporting optimal digestive health and nutrient absorption.
Think all the flavour and variety of a raw-inspired menu, with the convenience of dry food.
This meal is grain free and puppy-friendly.
A complete food for dogs. Suitable for all ages from 12 weeks old.
Composition: Wild Boar Protein (32 %), Fresh Lamb (26 %), Peas (15 %), Chicken Fat (12 %), Duck Protein (10 %), Pumpkin (2 %), Dried Apple Pulp (2 %), Carrots (0.5 %), Glucosamine (0.026 %), Chondroitin Sulphate (0.016 %), Mannan-oligosaccharides (0.015 %), Fructo-oligosaccharides (0.01 %), Mojave Yucca (0.01 %), Spirulina (0.003 %), Dried Rosemary (0.003 %). Nutritional Additives (per kg): Vitamin A (3a672a) 19,000 IU, Vitamin D3 (3a671) 1,400 IU, Vitamin E (3a700) 450 mg, Vitamin B1 (3a821) 1.2 mg, Vitamin B2 (3a825i) 3.0 mg, Vitamin B6 (3a381) 1.0 mg, Vitamin B12 (3a835) 0.04 mg, Biotin (3a880) 0.5 mg, Choline Chloride (3a890) 1,800 mg, Niacinamide (3a315) 16 mg, Calcium-D-Panthotenate (3a841) 15 mg, Folic Acid (3a316) 0.5 mg, Iron (3b106) 62 mg, Manganese (3b504) 32 mg, Zinc (3b606) 72 mg, Copper (3b404) 12 mg, Potassium Iodide (3b201) 1.0 mg.
Technological Additives (per kg): Tocopherol Extracts from Vegetable Oil (1b306(i)), Ascorbyl Palmitate.
Analytical Constituents: Crude Protein 37 %, Crude Fat 16 %, Crude Fibre 2.8 %, Crude Ash 7.2 %, Moisture 10 %, Calcium 1.1 %, Phosphorus 0.8 %, Sodium 0.2 %, Omega-3 0.2 %, Omega-6 3.0 %.
3,809 kcal/kg
*As our food is made where grains may be present, there’s a tiny chance that some may have snuck in. We do everything in our power to prevent this.
Ingredients listed as 'fresh' may have been carefully frozen prior to cooking to maintain optimal quality and safety.
Feed dry or slightly moistened. The quantities in the feeding table are meant as a rough guide. The correct amount of food will depend on your dog’s level of activity, breed, age, and if they’re overweight or underweight.
For a puppy feeding guide please refer to our website. If you’re changing your dog's food, we recommend you introduce the new food gradually over 7 days. Fresh drinking water should be available at all times.
DOG SIZE | AMOUNT PER DAY |
TOY DOGS (0-5 kg) | 30 - 96 g/day |
SMALL DOGS (5-10 kg) | 96 - 162 g/day |
MEDIUM DOGS (10-25 kg) | 162 - 323 g/day |
LARGE DOGS (25-50 kg) | 323 - 543 g/day |
GIANT DOGS (50 kg+) | 543+ g/day |
For best before date see package. Keep in a dry and cool place away from direct sunlight. Reseal after opening. For canine use only.
FREE Standard UK Delivery with orders over £39.99+
Standard UK Delivery (1-2 working days) only £1.99 when spending £9.99 or less
Standard UK Delivery (1-2 working days) only £2.49 when spending £10.00-£19.99
Standard UK Delivery (1-2 working days) only £4.99 when spending £20.00–£39.98
Delivery usually next day but can be up to 2 days. Delivered 7 days a week (ex Bank Hols).
Fully Tracked with DPD in carbon neutral vans, to help the planet as well as get your pooch goodies to you speedily.
We are not currently delivering outside of the UK but sign up to our newsletter to find out when we do.
"Great range of kibble offered……Betsi loves it all, so I do her a ‘blend’, she has never refused a meal. She is especially fond of the Primal range."
"We love any of your dry food! Lilo loves her ‘brown rocks’ so much that she knows which cupboard they’re located in and paws down the cupboard every morning until she gets them!"
"Great variety of nutritional food and treats that are beneficial to my dogs health and wellbeing."
Carefully chosen goodness, for your peace of mind.
Joint support 
Grain free 
Healthy digestion 
Wild Boar & Lamb have been carefully selected for their high-quality, easily digestible proteins, providing a rich source of essential amino acids needed to build and maintain lean muscle. They also supply bioavailable nutrients to support overall vitality, energy, and a strong, healthy body.
Duck is a nutrient-dense protein packed with healthy fats, helping support energy levels, cardiovascular health, and optimal skin and coat condition. Its digestible nature means that key nutrients are absorbed efficiently, contributing to overall wellbeing and supporting an active, healthy lifestyle.
Naturally rich in soluble and insoluble fibre vitamins, and antioxidants, Pumpkin & Apple help regulate digestion, promote gut motility, and support a balanced microbiome. These ingredients aid nutrient absorption, maintain digestive comfort, and contribute to long-term gut health.
Containing plant-based compounds known for their digestive benefits, Yucca helps support a healthy gastrointestinal system and reduce stool odour. By promoting a balanced gut environment and aiding in the breakdown of food, Yucca contributes to overall digestive health and comfort, supporting a happy, active pet.
Glucosamine & Chondroitin are key building blocks for cartilage, helping maintain joint structure and cushioning. Together, they support flexibility, ease movement, and promote long-term joint health, allowing your dog to stay comfortable and active as they age.
Prebiotics are non-digestible fibres that act as fuel for good gut bacteria, selectively stimulating their growth. By nourishing these microbes, Prebiotics help support a balanced gut microbiome, which is linked to improved digestion, enhanced nutrient absorption, and a stronger immune response.
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Natural ingredients with nutritional science, to elevate your pet’s health and happiness. 100% transparency, 'nothing to hide' recipes, and ethical sourcing are core to our mission. We're a small (but mighty) team of pet lovers – and if we wouldn’t give it to our own dogs, we don’t make it.
Primal is our highest meat dry food and contains 80% meat. It is designed so that you can feed your dog as close to their ancestral diet as possible without raw feeding which comes with many risks.
Yes, due to the high meat content this food is suitable for working dogs. It contains higher protein from meat as well as chickpeas to aid muscle maintenance and provide a source of energy. It also contains superfoods including Pumpkin, Carrots and Spirulina which contain natural anti-inflammatory and antioxidant effects for optimal health.
Yes, this food is suitable for puppies over 12 weeks old. We always suggest moistening the food before feeding to very young puppies to make the kibble easier to chew and digest. Follow the feeding guidelines for puppies.
A well as a high protein content this food contains added nutritional supplements. Glucosamine and chondroitin maintain your dogs joint health whilst the prebiotics aid in healthy digestion.
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